Take a photograph
Capture Brian where you found him, without including anyone who has not agreed to be photographed.
Ready for an adventure?
Join the bear hunt
Brian bears are waiting to be discovered in special places around the world. Follow the clues and become part of Nicola’s story.
How to take part
Find him. Photograph him. Pass the kindness on.
Follow along
Keep an eye on our Instagram and bear map for the latest clues, sightings and stories.
Go exploring
Use the clues to search carefully. Brian could be in a city park, on a coastal path or tucked into a quiet corner.
Tell us you found him
Take a photograph, tag @adventureswithbrian2025 and share where your adventure took you.
If you find Brian
His next chapter is up to you.
Tell us his story
Share the place and date on Instagram, or use our contact page if you do not have an Instagram account.
Keep him safe
Unless the clue says otherwise, take Brian home and wait for us to confirm the next step. Never re-hide him somewhere unsafe.
More ways to help
Make Brian’s journey go further.
Share his story
Tell friends and family, share a post, or invite someone to join you on the hunt.
Support research
Donate directly to The Brain Tumour Charity and help fund research, support and change.
Carry kindness
Whether or not you find a bear, do one small kind thing in Nicola’s memory and pass it on.
A little reminder
The real treasure is the smile along the way.
Please search safely, respect every location and leave each place exactly as you found it.